RISING GENERATION
Global Community Engagement & Cross-Cultural Storytelling
In short
Member interviews, social campaigns and newsletters built around the people in the network, plus templates so regional leaders across Europe could post in the same voice.
The story
Dozens of Countries, One Feed
Rising Gen Europe connects young adults across dozens of countries and languages. Its channels were mostly announcements, so members rarely saw themselves in them, and each regional chapter shared updates its own way. The goal was to get more members to the summits and events.
Members Tell the Story
I interviewed students, mentors and local leaders and built the social campaigns and newsletter updates around their own words instead of announcements. I also designed template packages so regional leaders could share updates in their own communities and still look like one organisation.
What Changed
Content shifted from broadcasts to member stories, and regional chapters posted from shared templates. Registrations and check-ins at the global summits went up after the story-led campaigns ran.