SDMT CINEMA & DIGITAL MEDIA
Brand Identity, Public Website & Club Management Panel
In short
An identity, a public site and the management panel the club runs on: events and door check-in, a cash ledger, applications, films and the team behind one sign-in.
The live site
The identity
Primary badge 
Horizontal lockup 
Single ink on periwinkle
The brand guide
The full identity, documented sheet by sheet: construction, colour, type, components and applications.
Showing 3 of 10 sheets
S-101 · The mark & lockups 
S-201 · Colour 
S-701 · Applications - All 10 sheetsView the full brand guide↗A large file. It reads best on a desktop screen.
Inside the panel
Follow one film night through the management panel, from the first draft to the QR scan at the door, on the real interface with demo data.
The story
Chats Were the Whole System
The cinema and digital media club had a committed core team and no shared way of working. Events, bank-transfer payments, applications and team tasks were spread across group chats and spreadsheets, so every screening depended on a few people remembering everything. The club also had no identity of its own to put on a poster.
An Aperture That Becomes an Eye
The mark reads from the outside in: a ring of type, a seven-blade iris and a pupil, so the camera and the person behind it are drawn as one object. Around it sits a nine-colour palette of ink, screen white, periwinkle and dusk indigo, and a ten-sheet guide covering lockups, type and applications, from reels covers to the lanyard badges the team wears at events.
Registration on the Event Page
The public site carries that identity into motion and does the club's front-of-house work: event pages where students reserve a seat, a page for the club's short films with full credits, the charter and a join form. Every public form is checked on the server, rate-limited and trapped for bots, and the motion switches off for visitors who ask for reduced motion.
One Panel Behind It
The club runs from a private panel with 11 sections behind one sign-in: events and tickets, a cash ledger, applications, tasks, announcements, films and members. Three roles see only what they need, and the database enforces that, not just the menu. The walkthrough follows one film night through it.
What the Club Has Now
Members apply on the site and get a reply from the panel. Tickets are confirmed, emailed and scanned at the door from one screen, and every lira goes into a ledger that can't be edited after the fact. The next committee inherits the system and the brand together, with the guide to keep both consistent.
Kind words
“Working with Cheerio Studios was such a refreshing journey! They map out everything that needs to be done and work closely with you to make sure that everything is working like a charm!”